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custom-variables

How to use custom variables wisely – Adobe Analytics Quick Tip

March 8, 2015April 25, 2015 Antti 1 Comment 4037 views

Few years ago, when I was introduced to Adobe Analytics, I always choose different event number for every action I wanted to track as goal. Adobe Analytics has 99 events and that’s a lot, but with large sites 99 isn’t much and I learned that from the hard way. Well, they say that if you want to …

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Mobile report suite

The decision: Mobile application and website in one or two (Adobe Analytics) report suite!?

October 13, 2014April 25, 2015 Antti 4 Comments 7289 views

To be, or not to be in one Adobe Analytics report suite!? That is the question when you have the same online service in mobile application and as website. Yes, you guessed right, this happened to me on one sunny day. My decision is… Not so fast Jan! After torturing me with your long post …

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