I started my new job as an Web Analyst on January 2012. My main tool was going to be Adobe SiteCatalyst. Nowadays SiteCatalyst has new branded name Adobe Reports & Analytics, and it’s much more than just SiteCatalyst, but on this blog post I focus on only the standard version of SiteCatalyst and not going …
I’m in service development and my main job is to do reports and develop different online projects, including mobile, with the help of web analytics. I have also taken the responsibility of A/B testing. With the help of our analytics partner we tested few possible A/B testing tools and at the end we choose Optimizely. …