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Blog mainly for Adobe Analytics + Random SEO & CRO stuff by in-house Development Manager in Digital Analytics

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How to step up your game to learn analytics implementations and debugging

January 10, 2017September 29, 2019 Antti Leave a comment 6558 views

One question I get asked time to time goes something like this “I’m Web Analyst and good doing lots of things with collected data, but I lack the skill for implementing and debugging analytics codes on the site, how could I take the next step to learn more about technical analytics stuff?”. I have been …

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Save full page url and referrer url to Adobe Analytics using javascript

November 21, 2015September 29, 2019 Antti 1 Comment 22059 views

One of my most popular blog post is how to save full page and/or referrer url to eVar variable using processing rules in Adobe Analytics. You can read the post in here. I absolutely love to know the full url. There have been millions of cases where I have solved many analytics problems and mysteries …

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