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Reporting window allocation and event assists in Adobe Analytics

October 9, 2016October 9, 2016 Antti Leave a comment 5602 views

There was some interesting discussions in Slack’s analytics community about the topic I recently wrote a post: Basics of pages, marketing channels and tracking codes in Adobe Analytics. Reporting window allocation gives credit to all traffic sources (within reporting date range), but what if you want to give credit to only channels or tracking codes …

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Adobe Analytics

Non-interaction events (that wouldn’t affect bounce rate% etc) not possible in Adobe Analytics

April 27, 2015April 28, 2015 Antti 4 Comments 7926 views

Someone asked on Twitter that is it possible to make so called “non-interaction” events in Adobe Analytics and we had a good discussion about this. (Sorry guys, at the end I was bit confused who should write what about this issue…but I can ask the stupid questions and maybe Jan can write the answers ;)) I …

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custom-variables

How to use custom variables wisely – Adobe Analytics Quick Tip

March 8, 2015April 25, 2015 Antti 1 Comment 4070 views

Few years ago, when I was introduced to Adobe Analytics, I always choose different event number for every action I wanted to track as goal. Adobe Analytics has 99 events and that’s a lot, but with large sites 99 isn’t much and I learned that from the hard way. Well, they say that if you want to …

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Polarity settings in Adobe Analytics

Polarity settings for custom events in Adobe Analytics

March 7, 2015April 25, 2015 Antti Leave a comment 10929 views

(Ziih, what a busy start for this year and haven’t had the time for blog posts but let’s start year 2015 with this small post…) Few weeks ago I noticed “polarity” settings for custom success events on the admin area. To be honest, at first I wasn’t sure what that really meant in my language …

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