Just want to make shout-out to Eric and David for publishing new Adobe Analytics book. There are only few books available for Adobe Analytics. Order your copy now through Amazon https://www.amazon.com/Analytics-Dummies-Business-Personal-Finance/dp/1119446082 I pre-ordered mine already. 🙂 I have used Adobe Analytics many years, but I am pretty sure this book will include new information for …

Segmentation and calculated metrics are two most powerful features in Adobe Analytics. I thought Adobe can’t make calculated metrics any better, but I was wrong. There actually have been one minor irritating thing when you have to use segmentation in calculated metrics. This kind of possibility (using segment in calculated metric) is of course superior …

How many unique values is included in one dimension? If you have possibility to collect data for e.g. unique logged-in visitors with anonymous ID, you might want to see how many different ID numbers you had last week aka how many real visitors you had logged-in. Out ouf the box metric “unique visitors” is really …