Adobe Analytics for Dummies Book

Just want to make shout-out to Eric and David for publishing new Adobe Analytics book. There are only few books available for Adobe Analytics. Order your copy now through Amazon https://www.amazon.com/Analytics-Dummies-Business-Personal-Finance/dp/1119446082 I pre-ordered mine already. 🙂 I have used Adobe Analytics many years, but I am pretty sure this book will include new information for …

Adobe Analytics calculated metrics just got even better with dimensions aka internal segments

Segmentation and calculated metrics are two most powerful features in Adobe Analytics. I thought Adobe can’t make calculated metrics any better, but I was wrong. There actually have been one minor irritating thing when you have to use segmentation in calculated metrics. This kind of possibility (using segment in calculated metric) is of course superior …

Adobe Analytics

Adobe Analytics 2015 Spring Release – My first comments

Not going to copy & paste the whole content from Adobe, so please look all the details about this amazing Adobe Analytics spring release from here (pdf) https://files.acrobat.com/a/preview/39e4eb62-2bfc-41dd-b299-b3f0420d2113 and/or here https://marketing.adobe.com/resources/help/en_US/whatsnew/ Around Adobe Summit everyone is expecting something cool and new for Adobe’s products, and I as many other analysts are waiting news espicially about …