Just want to make shout-out to Eric and David for publishing new Adobe Analytics book. There are only few books available for Adobe Analytics. Order your copy now through Amazon https://www.amazon.com/Analytics-Dummies-Business-Personal-Finance/dp/1119446082 I pre-ordered mine already. 🙂 I have used Adobe Analytics many years, but I am pretty sure this book will include new information for …
Tag: adobe analytics
New data storytelling features in Analysis Workspace
Have been extremely busy after changing my job 5 months ago, but still (in my new job) getting to play around with sites using Adobe Analytics. I had a few months gap using Workspace, but now trying to take some time to learn and investigate what kind of updates Workspace has gotten on Summer. I’m …
Adobe Analytics calculated metrics just got even better with dimensions aka internal segments
Segmentation and calculated metrics are two most powerful features in Adobe Analytics. I thought Adobe can’t make calculated metrics any better, but I was wrong. There actually have been one minor irritating thing when you have to use segmentation in calculated metrics. This kind of possibility (using segment in calculated metric) is of course superior …
Approximate count distinct function in Adobe Analytics calculated metrics
How many unique values is included in one dimension? If you have possibility to collect data for e.g. unique logged-in visitors with anonymous ID, you might want to see how many different ID numbers you had last week aka how many real visitors you had logged-in. Out ouf the box metric “unique visitors” is really …
Adobe Analytics 2015 Spring Release – My first comments
Not going to copy & paste the whole content from Adobe, so please look all the details about this amazing Adobe Analytics spring release from here (pdf) https://files.acrobat.com/a/preview/39e4eb62-2bfc-41dd-b299-b3f0420d2113 and/or here https://marketing.adobe.com/resources/help/en_US/whatsnew/ Around Adobe Summit everyone is expecting something cool and new for Adobe’s products, and I as many other analysts are waiting news espicially about …