I know, I know… this is too late to say tag managements tools and systems suck. Should I change the date of this blog post to year 2013? 😉 Anyway, this blog post has been on my head already few years. I need to finally say it loud and after this I can move on and become tag management Evangelist or at least a tag management fan just like you and the rest of the world is. Let’s rewind few years and it was the first time I started to really hear about these tag management tools. The typical conversation was:
-So you are web analyst, want to start using tag management?
-Not sure, what is that?
-You can make analytics taggins to your site without all the hazzle, you can implement all the tags to your site without the help of coders and you don’t even have to wait production updates because you can update the tags through the tool.
-Wow, that is amazing! So I don’t need the coders anymore, this is so cool!
-Yes, that’s true, it is a really powerful tool and will make your life so much easier.
-Cool! I have this new website and I want to use tag management to make the tagging process, what is the first step?
-You just copy and paste this small script to your site and then login to the tool and start some madness tagging!
*I login to the tool*
-Hello there, I have started to use tag management, but it is quite complicated and actually impossible to do all the taggins.
-Well, of course it is… I just didn’t want to mention that you need to be expert in coding to be able to do these things.
-Oh, ok… should I just forget tag management and ask our coders again to hardcode everything to our site again?
-Of course not, forget get the old way. May I introduce data layers. You can make your coders a plan what kind of information you need and they will code everything on the site using data layers and after that you can save the information to our analytics tool easily through tag management.
-Ok, that sounds much better, although, that is a bit duplicate work. But doesn’t this mean that again I need to rely on our coders and everything needs to be hardcoded to the site and I always have to wait production updates? We are back to normal?
-Well, yes, if you say it like that… but you know, you are like using these data layers and those are pretty cool, right? Want to be web analyst or web analyst using data layers?
-Whatta actual *piip*
With peaceful TMS regards,